It looks like that Amazon is losing the long ongoing war with Google. If you have missed the latest internet quake the shook up the online entertainment world, here is a quick recap. Long story short, it all started when Amazon refused to cooperate with Google to carry its products, including: Chromecast, Nest E Thermostat, Nest’s Camera IQ as well as the Nest Secure alarm system. As a result, Google responded with a vicious blow by pulling out the world’s most popular video platform, “Youtube” not only from Amazon’s Echo Show device, but also from its best selling Fire TV streaming devices effective from January 1st, 2018. This was released by a Youtube spokesperson in an official statement confirming the withdrawal of the giant media platform from Amazon’s Echo Show together with Amazon Fire TV devices:
“We’ve been trying to reach agreement with Amazon to give consumers access to each other’s products and services. But Amazon doesn’t carry Google products like Chromecast and Google Home, doesn’t make Prime Video available for Google Cast users, and last month stopped selling some of Nest’s latest products. Given this lack of reciprocity, we are no longer supporting YouTube on Echo Show and FireTV. We hope we can reach an agreement to resolve these issues soon.”
Even though Amazon had it coming by pushing Google too far, it tried to work around this brutal blow by directing its users to a web version where they can stream Youtube on their Amazon Echo Show. However, this will definitely not last long due to that official statement. On the other hand, Google will not suffer because it provides ways to stream Amazon Prime Video content through its devices.
How Is Roku Going to Save Youtube?
On the other hand, it is the consumers who are being grinded under the wheels of corporate feud. Those who already own Amazon Echo Show and Fire TV devices will no longer be able to enjoy streaming Youtube. For this reason, it is better to look for an alternative away from this corporate madness such as investing into a non-partisan company, such as: the Roku ecosystem.
Being a non-partisan means that the company does not have certain allegiance towards a specific corporation. For example, if you have a Roku device, you will be able to stream both Amazon Prime Video content and Google’s video content (including: Youtube) regardless to any feud any of those company have with each other or with any other company.